Today in the over-the-top (OTT) world, broadcasters and OTT service providers have few insights into what their viewers’ consumption habits are. Insights are key to making real-time decisions and personalizing a viewer’s experience, from content to ads and more.
Smartplay, our 1 to 1 session management technology,enables direct communication between you and your viewers. This connection captures how and what your viewers watch, and allows you to dynamically offer personalized experiences to every viewer on every screen.
Read our Smartplay overview to discover how you can:
Make smarter business decisions that deliver value to your viewers
Drive higher revenue with more ad completion rates