NEW YORK — Continuing to expand its capabilities to efficiently and quickly deliver live events, linear television and video on demand, Verizon Digital Media Services has acquired the assets and operations of upLynk, a leading technology and television cloud company.
The exclusive technology of upLynk simplifies the complex issues content owners face by streamlining the process of uploading and encoding TV Everywhere for live, linear and video on-demand content. By using a single adaptive video format across all devices, upLynk simplifies encoding, storage, playback, ad insertion and analytics to eliminate complexity and enable more agile video workflows.
“As the experience of watching broadcast television changes and the media marketplace shifts, the addition of upLynk’s unique capabilities allows Verizon Digital Media Services to better meet our customers where and how they want to deliver video,” said Bob Toohey, president of Verizon Digital Media Services. “Simply put, this acquisition provides intelligent, scalable and more flexible ways of streaming video for our customers.”
Ralf Jacob, chief executive officer of upLynk, said: “Joining forces with Verizon Digital Media Services is a turning point for upLynk, and we see incredible opportunity to deliver superior video solutions that streamline the complex challenges that content owners face. We look forward to even greater successes in the TV Everywhere market.”
Based on its integration with national broadcast infrastructures as well as its advanced approach to over-the-top broadcast cloud distribution, upLynk delivers multidevice and cross-platform premium content to complement Verizon Digital Media Services’ broad-based end-to-end solutions. With this acquisition of upLynk’s assets and operations, Digital Media Services customers can take advantage of increased speed to market, simplified workflows and access to a highly efficient and data-rich broadcast cloud technology that leverages Verizon’s video platform and global network.