Our Content Intelligence System
Media Xperience Studio
Your single source of content intelligence.
Media production and distribution workflows have traditionally developed in silos. These systems have become more complex, especially as audiences shift to streaming media platforms, resulting in challenges with coordinating and deciphering what’s happening in your content business. To overcome this legacy, we have created a single, streamlined platform to optimize production and distribution workflows, assets and metadata for streaming media. This Content Intelligence System is also known as our Verizon Media Xperience Studio service.
The advantages of content intelligence through our Media Xperience Studio service
Media Xperience Studio service modules
Simplified, automated and informed production workflows
A traditional approach to content supply chain management and workflow systems isn’t designed for the new online streaming media opportunity. MX:Orchestration optimizes media logistics and workflows that are tailored to your different distribution platforms. It allows you to engage your audience as early on as the production phase. With this new intelligence, improved content strategies can be developed to maximize engagement with your core audiences across your branded apps and partner websites by quickly repurposing and repackaging your content.
Smarter, customized viewer experiences
Your online viewers are watching on many screens, from their mobiles to their smart TVs, so an antiquated TV guide won’t work. Engagement with your viewers begins from the moment they open your app or go to your webpage. Your apps need to enable your audience to quickly find the content they want to immerse themselves in and keep them coming back. But, how can you reach hundreds of different devices with a customized video app? And how can you learn from your viewers’ engagement?
The quality, simplicity and scale delivered by our Uplynk Video Streaming service are carried through to MX:Apps. It gives you a proven way to design a rich, dynamic user experience that fully supports all the leading connected devices like Roku, Apple TV, Amazon Fire TV, iOS and Android and leading web browsers. MX:Apps makes it easy to design, build, and publish apps across all your devices without coding, integration and testing delays.
Unlike traditional TV, online video streaming gives you the opportunity to get direct feedback from your viewers, in real-time and on an individual level. MX:Apps, combined with our analytics technology, gives you unprecedented insights about your viewers’ engagement to help you really grow your OTT video business. As advertising is a key revenue source, MX:Apps supports leading advertising systems.
Flexible, secure and profitable OTT services
Having amazing content, a stylish app and high-quality video is a given. Now you need MX:Subscriptions to merchandize your content with subscription offers and packages that suit your target audience’s viewing habits. Once you have signed up your viewers, you can easily give them secure, controlled access across all their streaming devices. MX:Subscriptions makes the billing, payments and reporting easy so you can concentrate on producing the best premium content.
Unlock content syndication to social media and third-party operators
You may derive a large part of your revenue from content published on your own websites and apps, but leveraging the power of social networks and other content portals for promotion, distribution and monetization is essential. The new generation of content owners are using video clips, teasers and trailers to generate interest and drive traffic back to their own content destinations. The integrated monetization engine opens up the opportunity for partner advertising revenues too.
MX:Syndication is designed for your modern, content-driven organization that will benefit from a single, centralized repository of content and metadata to quickly repurpose content into trailers, teasers and clips that can be syndicated to drive interest and traffic back to your own content destinations.
Content and advertising that knows your viewers’ preferences
A proven way to keep your viewers engaged is to continually introduce them to new, relevant content that matches their viewing habits. In a world where viewers are overwhelmed by choices, a service that quickly surfaces new content is sure to keep them engaged for longer and your revenue growing.
Unlike legacy systems that lock your valuable information in silos, MX:Personalization is built on a single, centralized repository of your content and metadata to ensure essential downstream systems facilitate content discovery and ad placement. The goal is to keep your viewers engaged by ensuring the best content and advertising matches are presented at every opportunity.
Bridge the worlds of traditional and online television
Traditional pay-TV now has to co-exist with online streaming channels. Yet, viewers’ desire for a lean-back experience, where they turn on their TV and “tune out”, applies to both worlds. Yesterday’s TV program guide and marathon viewing equates to today’s binge-watching sessions.
Extending the world of traditional television to your online streaming apps and websites requires you to translate your program schedule, ad breaks and content lineup from your broadcast systems to your OTT or TV Everywhere apps. MX:Programming gives you the flexibility to bring broadcast systems online without expensive duplication of systems, and also leverage the promise of personalization and targeting. MX:Programming also keeps your extensive business agreements, content rights and policies intact so they can still be enforced in the online world through well-planned content scheduling and availability windowing.
Extensive data sets, unprecedented business insights
With MX:Vision, you remove the guesswork about your OTT service. It collects comprehensive audience metrics so you can build a profitable video business with data about viewer acquisition, interest and intent across every screen and partner website. Our powerful, yet simple data model enables you to monitor viewer engagement and measure lifetime value.
MX:Vision makes sense of extensive video business data – from content metadata, to audience engagement data, and viewer quality of experience data – to easily derive insights.