The easiest path to server-side dynamic ad insertion
Engage your audience with high-quality experiences across all devices. ADVERTISE offers the easiest, most cost-effective way to stream video, utilizing the ad server of your choice.
The traditional approach
The traditional approach for integration is costly to build and maintain and often provides a poor experience for viewers.
Typical ad server integration relies on hand-written code to request the targeting, slicing and reporting of ads, which would require developers to write new code on every platform streaming video.
Coding across platforms is expensive and complex, which can result in more failure and troubleshooting when something goes wrong.
Poor viewer experience
And when ad insertion goes wrong, the viewing experience is anything but optimal. Viewers may see a drop in quality with each adaptive video ad, and there’s often delay while the client communicates with the server.
The Verizon approach
Ad integration, insertion and analytics happen at the server instead of the client — providing a better viewer experience across all platforms and reducing cost and complexity for both live and on-demand streaming. It also requires no development efforts on your part.
Key benefits include:
More from Verizon
Product Manager, Verizon Digital Media Services
Server-side ad insertion has many benefits over a client-side approach, including improved user experience and higher completion rates for advertisers. Ken Brueck, Product Manager for Verizon ADVERTISE, walks through the technical and business challenges solved by using a server-side approach.
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