Server-side Ad InsertionPrebidContent ProtectionContent TargetingTime ControlStream Routing

Manifest technology architected for every viewer that hits “play.”

Smartplay delivers highly personalized sessions by generating unique manifests for each viewer and dynamically manipulating live events, and linear channel manifests with capabilities for Stream Routing (multi-CDN switching), server-side ad insertion, digital rights management, content targeting, and Time Control. The result is an ultra-personalized, TV-like quality experience.

Server-side Ad Insertion

Smartplay features dynamic ad insertion, bringing together the best of what TV and OTT have to offer. You deliver TV-like quality in OTT experiences with ads personalized to every viewer.

Our server-side technology encodes content and ads into a unified stream, guaranteeing broadcast-like quality. Our singular stream avoids ad blockers, allowing you to reach more viewers and maximize monetization opportunities.


Prebid is an innovative programmatic technology for long-form video with TV-style ad breaks – similar to “header bidding” for websites. It is low-risk, easy to implement, and works with current content workflows and ad servers. A prebid vendor integrated into Smartplay enables demand partners to simultaneously bid on ad space and have those bids evaluated alongside other ad buys. This creates a fair market competition that increases yield by driving higher eCPMs and fill rates. 

Smartplay customers using prebid fully understand the value of their content, because prebid puts price transparency, visibility, and control back into content owners’ hands, not behind walled gardens.

Content Protection

Digital Rights Management (DRM) capabilities are seamlessly integrated within our Streaming product, protecting your VOD, live, and linear video with a simple check of a box. Our multi-DRM solution supports HLS and DASH with PlayReady, Widevine, and FairPlay, so your content is limited to authorized viewers.

Content Targeting

Smartplay makes it easier than ever to exert holistic control over content distribution. Our session servers instantaneously connect with every viewer that hits “play,” verifying them against infinite rule combinations, so you are certain that content is approved for delivery to each viewer.

Define custom rulesets quickly, from the simple to the complex, and let Smartplay deliver against your instructions.

Time Control

Smartplay delivers your content with impressive low latency. Viewers feel more engaged during live events, which helps build brand loyalty. Smartplay also offers a host of time-based controls, such as catch-up TV services, time zone shifting, and the ability to segment content within each session without changing your workflow or managing different use cases.

Stream Routing

Smartplay Stream Routing is a multi-CDN solution that diversifies your delivery options to ensure the best quality of experience on every device, everywhere in the world. 

Automated, mid-session switching across CDNs enables a TV-like experience without the need for viewers to refresh the session. Usage-based decisioning across different CDN distribution profiles fosters cost and contract optimizations. And advanced data and decisioning capabilities enable dynamic traffic allocation based on QoS measured client-side by Verizon Media properties.

Whether your content is streamed live or on-demand, Stream Routing gives you the flexibility to mix and match CDNs to achieve your business and operational goals.



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