Ariff Sidi is Chief Product Officer at the Verizon Media Platform. Ariff joins the team with 15 years of experience in internet and digital media problem solving, and 10 years of experience in streaming media platform development.
Prior to joining the Verizon Media Platform, Ariff held leadership roles in engineering, product development and strategy at a range of technology startups and stalwarts, including Qualcomm, Disney|ABC and Fox Networks Group.
His accomplishments include leading development of multiple industry-first streaming products, including ABC’s Full Episode Streaming Player and Fox Broadcasting’s national primetime live streaming technology. Ariff also led development of several multiplatform on-demand video products used by Disney across Europe.
Ariff has authored 11 patents, several of which have helped define industry best practices for online video, advertising and have acted as precursors to current industry standard specifications.
In addition to his professional success, Ariff founded a technology startup in the kids and family mobile space and co-founded a groundbreaking social video startup.
Ariff graduated from University of California, San Diego, with a Bachelor of Science in computer engineering and received his Master of Business Administration from the UCLA Anderson School of Management.