Smartplay by Verizon
Are you struggling to deliver value to your over-the-top (OTT) service’s viewers? Why is it that your monthly viewership is still shrinking and your apps are still being abandoned after you carefully launched your apps on all the right platforms and built out your content library?
On top of it all, why are your ad completion rates low compared to other apps?
If only there was a way to get direct feedback from every viewer. More importantly, if only there was a way to turn viewer feedback into meaningful action that provides value for every viewer to keep them loyal to your service. Is this even possible and how?
A smarter platform at your disposal
When you work with an OTT platform that allows you to dynamically change the viewing experience while a viewer is watching, you can make smarter decisions. The integrated features that enable smarter decisions include:
Pressing play triggers the session manager to create the manifest that chooses the optimal video quality adaptive bitrate (ABR) stream from our platform. Decisions about quality can be made at the individual stream level, at the CDN edge node, or even at the CDN level when a multi-CDN approach is employed.
Worldwide network reach and scale
Deliver flawless video streams and enjoy unlimited reach with our reliable, lightning-fast content delivery network, Edgecast Content Delivery Network, which is integrated into our end-to-end platform, featuring expanded international PoPs (points of presence) in Latin America and India.
Combine and aggregate viewing statistics across all viewers to create insights on content popularity (time of day, content duration, genre), regional preferences, device popularity and more.
Exporting session logs
Discover more about your viewers on an individual level. Open APIs allow data from our platform to be combined with your CRM (customer relationship management), billing and account information.
Real-time content performance data
Serve your viewers better to ensure consistent, TV-like quality experiences to every viewer regardless of device with valuable, real-time data that gives you insights into your viewers’ device type (e.g., operating system, screen size, etc.), network conditions (throughput strength) and content availability.
Enterprise QoS (Quality of Service) tools
Access real-time health status and alerts integrated into monitoring, management and failover tools to ensure the highest quality streaming and service across our system.
Server-side ad insertion technology
Provides a better viewer experience with fully dynamic, targeted ads during live and on-demand streaming. Since server-side ad insertion technology stitches the ad into the stream rather than a third-party ad server, it effectively avoids ad blockers.
Observes and learns viewers’ habits and preferences so that you can create a highly personalized online channel by selecting multiple video program titles and stitching them into playback URL for every individual viewer. a virtual linear channel.
Enforces content rights based on program availability. The blackout manager communicates with the manifest to replace content that is restricted in certain markets.
Made up of a directory of video chunks, the manifest is also known as the playlist. It works in conjunction with the video blackout manager to customize each viewer’s session based on content availability and network quality. The manifest also works with the Ad Decision System (ADS) and our server-side ad insertion technology to decide when and how to request and deliver an ad.
Build a unique TV channel based on inputs from recommendation plug-ins and other content classifications, such as viewer likes or shows that they may enjoy based on interests, time of day, trends, etc.
Protect your premium content
Defends your content from unauthorized viewing as each viewer’s session is matched to a unique authentication key required for playback.