Helping women claim their power.

Refinery29 is a global new media brand for smart, creative, stylish women everywhere. To fulfill its mission, Refinery29 relies on our technology to deliver great digital experiences on every device.

Challenge

Refinery29 is a lifestyle platform that delivers nonstop ideas on how to live a more stylish and creative life. With over 1,800 stories published monthly and over 21 million monthly visitors, it’s crucial that Refinery29’s site runs continuously and functions fast and efficiently.

From shopping and beauty to wellness and celebrities, Refinery29 provides lifestyle inspiration with up-to-the-minute programming.

Accelerating this kind of experience is only possible with a high-performance, next-generation delivery network to dress the website up and impress their users.

Solution

Refinery29 knows that their audience relies on their devices (half of Refinery's 258 million page views were accessed on mobile devices) to stay up to the minute with the latest in style. What’s more, they want to have access to content everywhere, every day, on every screen. Our mobile device detection technology provides a mobile-optimized experience for every device to help fashion-savvy individuals keep up with the latest trends. 


Outcome 

We enable Refinery29 to successfully deliver their mobile web application. Thanks to our Rules Engine, which offers granular control over how and when their content is served, Refinery29 can supply each viewer with a customized
24 x 7 experience specific to their viewing habits.