Rakuten TV

Engineering 10x growth in Europe.

Rakuten TV is a video on-demand service with audiences in 42 countries across Europe. Learn how our Technical Account Management team enhanced the quality and performance of Rakuten TV’s streaming offering at scale.


To attract and retain audiences, Rakuten TV needs to provide flawless viewing experiences on every device, everywhere. This takes more than just the latest streaming technology. It requires extensive performance engineering to decrease latency, increase uptime, and a multi-CDN strategy that includes load balancing. Rakuten TV needed a partner who could continuously offer stable, high-quality performance as measured by such metrics as: 

  • Buffering ratio
  • Throughput 
  • Response time


The Verizon Media Platform’s Technical Account Management (TAM) team provided Rakuten TV customized performance and scalability enhancements in key regions. The TAM offers ongoing performance metrics against Rakuten TV’s KPIs and implements solutions that improve and optimize the performance of their video streams across the Verizon Media Platform. TAM, combined with Verizon Media’s network expansion throughout Europe, provides Rakuten TV with:

  • Proactive management of service performance and optimizations
  • Custom caching rules and configuration to maximize performance under load
  • Product knowledge guidance and coordination with product teams


Verizon Media’s high-quality media delivery infrastructure and ongoing performance optimizations enable Rakuten TV to deliver more videos to more subscribers with minimal rebuffers and playback delays. Regular in-depth reviews by the TAM team have been key to identifying optimizations for customer workflows and configurations, as well as implementing new products and services that can improve the stability and security of Rakuten TV’s streaming service. The net results of Rakuten TV’s relationship with Verizon Media, include:

  • Stable quality of service and streaming delivery
  • Growth in subscriber and video playback



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