BYUtv is a production powerhouse, reaching 54 million U.S. homes with almost 100% original content. But to grow its audience, BYUtv needed to add licensed content – a change that required digital rights management (DRM).
BYUtv estimated it would need at least two full-time developers and months to build and maintain a scalable DRM solution. Beyond DRM, BYUtv’s reliance on proprietary content IDs, manual loading of assets into the CMS, and a fragmented live programming process required engineering resources to spend considerable time managing the content lifecycle. DRM was more than an upgrade, it was a major project complicated by:
We upgraded BYUtv to our pre-integrated video streaming workflow that included DRM support for Widevine, FairPlay, and PlayReady. Our solution also included encoding, packaging, delivery, and playback. We enabled BYUtv to improve other aspects of their production workflows, too. BYUtv now has the flexibility to add custom content tags to video assets, cutting production time by 50%, and paving the way for full digital publication automation.
Our advanced streaming product gave BYUtv more flexible bit rate management, closed captions, and a host of features that reduced development costs and inefficiencies. BYUtv could now migrate their entire streaming workflow in weeks without significant capital expenses. The Verizon Media Platform provides BYUtv:
In a rapidly evolving world of streaming standards, it’s not just the costs of building and integrating a new tech like DRM into the tech stack that’s challenging. There’s also technical debt: maintaining lines of code for rapidly changing standards. With the Verizon Media Platform, BYUtv avoided both.
Without the burden of major CapEx outlays, integration expenses, and new developers, BYUtv could move forward with new programming launches ahead of schedule. With a scalable streaming technology stack, BYUtv had all the features needed to support growing content libraries, improve publication workflows, and drive audience growth. Verizon Media helped BYUtv: