and maximizing ad revenue?
From live to on-demand, viewers are free to enjoy TV shows when and where they want. Although this continuum of viewing is here to stay, content providers are now only just beginning to learn how to best capture the value of their audience across live TV, DVR and online video. Using the new C3/C7 measurement standards is an essential step in viewing measurement and an important evolution of TV ratings as consumer behavior shifts like never before.
Download our “Supporting C3/C7 Measurement Standards in the New Continuum of Viewing” white paper and learn: