By Nathan Burr, Senior Engineering Manager
In 2018, live events drove double and triple-digit audience growth during major political and sporting events. It makes sense: live event streaming drives media consumption because it combines two powerful factors: in the moment, can’t miss experiences with anytime/anywhere accessibility. It’s why many publishers are turning to live events to drive audience engagement and growth.
To take advantage of the amazing opportunity that live events provide, you’ve got to take a hard look at your infrastructure. Can it handle wild fluctuations in viewing sessions without skipping a beat? Time-bound spikes in session starts that commonly accompany live events can easily overwhelm your streaming infrastructure, sidelining your viewers. With expectations for quality streams continuing to increase, viewer tolerance for buffering and other glitches has plummeted to nearly zero.
As a live event streaming platform that has supported thousands of live sporting events, including some of the largest leagues, biggest venues, and most watched games, we’ve had to address these concerns. Working closely with our customers, we’ve continually evolved and optimized every aspect of our live streaming video workflow and architecture so we can keep up with rising viewer standards for streaming quality.
Read, Video encoding in the cloud to stream large-scale live events to learn how we architected our platform to optimize the many steps involved in moving a live stream from the event venue into the cloud.
Whether you’re building your own video workflows in the cloud or looking to a service provider like Verizon Digital Media Services for help, you need to stream, and profit from, ad-supported live video from the cloud.
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