By Dan Franklin, Segment Manager, Commerce, Verizon EdgeCast
90% of consumers move between multiple devices sequentially to accomplish their goals, according to the Google New Multiscreen World 2013 report.
For websites that means: optimizing content for all mobile platforms and screen dimensions is not an option; it is a crucial requirement for creating immersive web experiences for users.
However, with a variety of mobile devices being released each year, it becomes almost impossible to accommodate for all new and already existing screen sizes and operating systems.
That’s why Verizon Digital Media Services now offers Mobile Device Detection as part of its Rules Engine (within the Optimize suite). Designed to allow for highly granular control over how, when and even if your content is served, the Rules Engine is based on the concept of simple “if-then” style conditional logic.
This gives our customers easy access to important datasets at the edge and allows for the inspection and adaptation of any component of an incoming HTTP Request and the HTTP Response.
How the Rules Engine and Mobile Device Detection Work
A rule is based on the concept of simple “if-then” style conditional logic and is composed of a match (condition) and a feature (or features) to be applied if the match condition is met. Rules allow for the adaptation of any component of an incoming HTTP Request and the HTTP Response including URLs, filenames, query string values, cookies, TTLs, response codes and more. Mobile Device Detection is a set of matches and features available within the Rules Engine.
Features of Mobile Device Detection
Benefits of Mobile Device Detection
Capabilities of Mobile Device Detection
Device Detection will have a number of attributes for mobile device enablement. These will range from the brand name of the device — Apple, Samsung, etc. — to various device characteristics such as operating system and screen size.
Some examples of capabilities include:
Use Cases for Mobile Device Detection
Site owners will now be able to better understand the different mobile devices accessing their sites and properly display content based on that device. Some uses would involve redirecting users from a desktop version of a site to a mobile version of a site, rendering different video formats based on the accessing device, and displaying different content based on the screen size of a device.
Use Case: Identify mobile devices and tablets accessing a site and redirect to a mobile-specific version of the site.
Examples: iPhone/iPad (iOS), Samsung Galaxy (Android), Nokia (Windows)
Details: Mobile devices may have slower connections, smaller screens or lesser capabilities than a desktop machine. Not all mobile devices support Flash content, for example. Mobile sites generally serve fewer and smaller images.
Result: Mobile device users are redirected to an m.customer.com site, a cookie can be set to force the mobile version and users see content formatted for their specific devices.