By Tin Zaw, Director of Security Solutions
Each year, the number of consumers opting to do their holiday shopping online grows. This year, Americans are expected to make $134 billion in eCommerce purchases during the holidays. According to research from Deloitte, eCommerce sales could rise by up to 22 percent during the 2018 holiday season. This growth could be a double-edged sword for online retailers as an increase in load could result in a slowdown in performance – and revenue. When a website slows down, even for a fraction of a second, the user experience is diminished causing many shoppers to leave the website, which could cost a company hundreds of thousands or even millions of dollars.
As we enter the homestretch of the holiday buying season, now’s the time to answer this critical question: Is your website ready for increased traffic? Here are four steps to ensure that your website weathers the online holiday rush without skipping a beat.
While we are in the heart of the holiday shopping season, it doesn’t mean it’s too late to improve your web security. Taking these four steps help ensure that your eCommerce website runs smoothly throughout 2019.