The impending demise of Adobe Flash support in web browsers is a big deal. It is the end of an era, albeit one long in the making. Nonetheless, the time to move beyond Flash is upon us.
The writing is on the wall – Less than 10 percent of today’s websites use Flash (compared to 28.5 percent five years ago per W3Techs). Web browsers are also driving this shift away from Flash, with all major browsers announcing plans to disable Flash playback by early 2017. Chrome (which commands 51 percent of the desktop browser market per Net Market Share) will switch off Flash playback in December 2016; Internet Explorer (30 percent market share) will do so in 2017; Firefox (8 percent market share) will follow in Q1 2017.
One of the cornerstones of Verizon Digital Media Services’ Uplynk Video Streaming service has been to provide TV-broadcast quality, adaptive streaming in devices of all kinds – whether through native players on leading mobile phones and tablets, or through players in browsers.
For web browsers, our player libraries depend on Flash components to work effectively. Given the impending shift in Flash support, we are moving away from this dependency and today, we are unveiling a long-planned update.
We’re excited to announce that all our customers can now access a new HTML5 Player as a beta preview from our Uplynk CMS.
If you are a customer of Verizon Digital Media Services, like established broadcasting powerhouse ABC, or an upstart like Vice Media, you don’t have to change how you’re delivering your video streams. What is changing is our player. Our team has been hard at work on a Flash-less alternative to deliver the same, flawless Uplynk Video Streaming quality without impacting the viewer experience.
We consult with media owners and broadcasters to ensure that their digital video businesses are thriving. Our technology is one part of the puzzle, but the real value that we bring is the experience that comes from working with content owners, large and small, and sharing our expertise on monetizing video and how to lead the market with quality, simplicity and scale.
We’re putting the finishing touches on the HTML5 Player to prepare it for general release in early Q4 2016. Please reach out to us as we’d love to hear your feedback! Email us at firstname.lastname@example.org.