Verizon makes serious play for entertainment, but will the wireless carrier succeed?

“My goal was to find a nontraditional platform,” said Michael Ratner, the series creator. He was convinced that Verizon’s Go90 mobile streaming app was the right fit because of its strength in sports programming.[…] Verizon’s competitive advantage remains its ad technology, especially its ability to deliver ads that target user interests and circumvent ad blocking.

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