Integrate Existing Systems: Step 2 to Become the Broadcaster of Tomorrow

The Broadcaster of Tomorrow knows how to improve the current broadcasting workflow, not duplicate it. Part 2 in this five-part blog series is all about finding ways to integrate your existing broadcast systems into your new, improved online distribution process.


Although traditional TV viewing is declining, traditional broadcasting isn’t going anywhere, anytime soon. The Broadcaster of Tomorrow understands that traditional broadcasting still remains a key revenue stream and will know how to support both traditional and online distribution methods.

It’s not about duplicating or replacing how you broadcast, but rather integrating what you do for online distribution. This means future-proofing your workflows and streamlining them for the online broadcasting world of tomorrow.

In master control centers at the world’s leading broadcasters, inevitably you will see two key workflow components for getting programs on the air: a broadcast scheduling system and a broadcast playout system. The scheduling system is aware of all the broadcaster’s various content sources (live satellite feeds, tonight’s sitcom episode sitting on a server, ads, graphic overlays, etc.) and determines when each should play over the course of the day. The playout system receives instructions from the scheduling system and is responsible for putting all the assets in order and distributing them to the right destination.

Much of this process is automated. None of it was designed with the internet in mind.

So, a few years ago, when viewers started demanding a TV-like experience on their internet-enabled phones and tablets, broadcasters were faced with a dilemma. Their current broadcast workflows for scheduling and playout weren’t designed for distributing video on the internet. And they didn’t want to recreate their entire workflow with internet-ready hardware and software because of the high setup and maintenance costs. That’s where Verizon Digital Media Services comes in.

Our Uplynk Video Streaming service can read the instructions (e.g., BXF files) from the broadcast scheduling system and translate it for online playout in our platform. And what’s more, our Uplynk Video Streaming service enables you to use the same targeted advertising placement rules for restricted ad content online that you have in your traditional broadcast system. It just works.

Our Uplynk Video Streaming service plugs into the broadcast playout system to capture and stream the broadcast video stream using only commodity hardware like a laptop or PC, broadcasters can now integrate with their legacy broadcast systems to provide a comprehensive online playout workflow.

It’s really that easy to integrate legacy systems and help you make the workflows of today ready for the consumer demands of tomorrow. A few laptops and some metadata integration are all you need.

Best of all, our Uplynk Video Streaming service works for all types of broadcasters, whether you’re a single-feed cable network or a broadcast network with affiliate stations.

Continue reading with Step 3 in how to become a Broadcaster of Tomorrow: Prepare for Scale.


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