Conviva Announces Verizon Digital Media Services as a Multi-Screen QoE Analytics Partner
Verizon Digital Media Services to now include a more in-depth view of consumer quality of experience metrics on its market-leading, end-to-end digital media platform
FOSTER CITY, Calif. – Sept. 14, 2016 – Conviva, the leader in OTT experience management for the world’s top media companies, today announced Verizon Digital Media Services as a launch partner for Conviva’s Quality of Experience (QoE) Ecosystem initiative. This gives Verizon Digital Media Services the ability to bring all QoE metrics into its market-leading end-to-end platform, further increasing visibility and understanding of the online viewer experience for Verizon customers. By sharing video experience service statistics provisioned specifically for Verizon Digital Media Services, a Publisher now ensures that Verizon is able to act and respond in the shortest period of time to any issues that might arise in the video viewing experience.
“Verizon Digital Media Services has been an early innovator in bringing a complete end-to-end platform of video services to the market,” says Dr. Hui Zhang, Co-Founder and CEO of Conviva. “Our partnership demonstrates their commitment to customer success by leveraging Conviva’s platform to provide real time visibility and control of a consumer’s video experience across all elements of delivery.”
With Conviva, Verizon Digital Media Services has a unified, third-party view of video QoE for support, diagnostics and health reporting. Verizon will be alerted if any quality issues occur and will be able to troubleshoot errors in real time to reduce mean time to repair. Currently, Verizon already monitors encoder-level performance and has a dedicated 24 x 7 Network Operations Center. By being able to monitor the complete customer video experience, including content and ads, Verizon now has further visibility into the entire video experience which will help their customers maximize both consumer engagement and revenue. The unified console and shared customer visibility will allow Verizon to avoid and even predict some problems before they have a chance to impact experience.
“We recently conducted a report and found that 86 percent of online video consumers believe it is very or extremely important to have a TV-like quality experience — every time they watch and on every screen they use,” says Ralf Jacob, president of Verizon Digital Media Services. “Our new partnership with Conviva will enable us to now provide our customers with more avenues to provide these quality viewing sessions, by monitoring and continuously refining the online video experience for their viewers. Through the integration of Conviva onto our leading digital media platform, we are now offering more opportunities for our customers to further engage viewers and increase profits.”
Conviva’s multi-screen QoE analytics provides additional transparency for Verizon Digital Media Services and all other constituents in a Publisher’s video delivery ecosystem, offering the ability to improve performance at the customer level where it matters and to track quality trends. Conviva’s analytics are the standard by which performance can be evaluated and measured.
Conviva partners with top-tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, Sky and Sony to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley with offices in New York and London. Please visit us at www.conviva.com and follow us on Twitter @Conviva.