We have a better CDN because we have better performance
Today’s content delivery networks (CDNs) appear to be largely focused on building features and enhancements. It’s common, although unfortunate for vendors to get caught up in this rather than focusing on a CDN’s true purpose, which is to reduce latency while improving page-load speeds and rendering times. Although many enterprises assume they have this “performance” box checked, that’s just not the case. The internet of today is not the internet of yore; what worked a decade ago does not work today.
Enter Verizon Digital Media Services. Our CDN has better performance, where it matters, when it matters. Time and time again, data from third-party performance metrics have shown that our CDN outperforms the leading legacy CDN in key markets in the U.S. and around the world.
Take, for example, this Alexa 500 site, a long-time customer of the leading legacy CDN. Using Catchpoint, an independent third-party performance testing tool, we showed that our overall performance in total page-load times was faster by 30 percent in North America.
Verizon Digital Media Services (in red) outperforms a leading legacy CDN (in grey) by reducing the average latency for page load from 703 ms to 493 ms.
More importantly, the test results also showed that we loaded the index file 50 percent faster and improved time to render by 33 percent.
These stats are significant to your content because our CDN reduces the amount of time your user is left waiting for content to load, which improves engagement. Studies have shown that rendering your most important content faster is critical for great digital engagement. Would you like to reduce the time your users stare at the blank screen waiting for something to happen by 33 percent?
In this CDN performance comparison, our CDN is consistently faster, not just in the U.S., but in key cities in Europe too (where the customer also operates).
The stakeholders from this Alexa 500 site were surprised to see how much faster their content could perform. Like many long-time customers of a legacy CDN, they thought they had performance covered, so they never reevaluated their CDN strategy. When they came to us, they were looking for a more agile way of managing their caching behavior through our web-based portal and APIs. At best, they thought our performance was simply at par. With their legacy CDN, they bought into the idea that they were paying premium for the best possible performance, but were shocked to discover that third-party data told a very different story.
And they’re not the only ones. Many organizations fearing change in favor of status quo are seeing a growing gap in user expectations when it comes to digital performance. We, on the other hand, were not surprised. Time and again, when we have done side-by-side performance tests against legacy CDN customers, we have consistently outperformed them by 30 percent or more. We’re confident because we’ve engineered a CDN built on a better network with better architecture and better technology.
In the blogs to come we will show you in even greater detail just what makes us better. Our network, architecture and technology all play a big role, and we’re going to break each down to show you how our CDN stands out amongst the competition. Check back soon to learn more about our network.