Site Performance is Everything When it Comes to Satisfying Users

Why you need a content delivery network to power your sites and applications.

When it comes to your site and apps, one thing really matters: performance. Your site’s performance determines the success of your business and its ability to scale. Performance is about keeping your site up and running 24/7, ensuring that pages load quickly, information is up to date and that the overall experience is secure and enjoyable. Users expect the best experience possible from your site. They care about results, not the factors that impact site performance. So, how can your site live up to these expectations?

Every Second Counts for Your Users to Stay Engaged

Your site needs to be designed to perform. A heavy page full of dynamic content may look great, but every second counts for keeping users engaged. A study by KISSmetrics finds that users will only wait up to 10 seconds for a page to load on their mobile devices. Online shoppers are even more impatient: 47 percent expect a page to load in two seconds or less; 40 percent will abandon a page that takes more than three seconds to load; 79 percent of unsatisfied users are less likely to buy from the same site.

Every user who abandons your site due to poor performance could result in lost revenue. According to KISSmetrics: for a commerce site making $100,000 a day, a one-second delay can potentially cost $2.5 million in lost sales every year.

Accelerating Your Sites and Apps with Performance at the Edge

A content delivery network can make a huge difference when it comes to your site’s performance. Not only can a content delivery network increase your page-load speed, it also powers great experiences for users wherever they are in the world. That’s because a content delivery network puts your content closer to your users. The network caches content in strategically located edge servers. So, rather than waiting for content to be delivered from the origin, users enjoy an optimal site experience with content delivered from the edge (the closest server to them). Without a content delivery network, content travels longer distances, which increases latency and page-load speeds.

Choosing the Best Content Delivery Network for You

Implementing a content delivery network upgrades your site experience for next-generation users. And that’s where Verizon Digital Media Services steps in. Our enterprise-grade platform leverages a lightning-fast content delivery network to keep your sites and applications performing at peak levels. Everything from our network architecture to our hyper-intelligent caching to our custom-built server hardware is optimized for speed and performance at the edge. Key features of our platform include:

  • Mobile device detection to speed up the delivery of mobile-optimized content
  • Front-end optimization minimizes payload size and accelerates dynamic content
  • Content localization helps to ensure rapid delivery of region-appropriate content and data
  • Granular control with rules and scripting reduces server load and improves user response time
  • Analytics in real-time give you instant access to results for future optimizations

Your users expect your site to work 24/7 on all their devices. They demand high-performing site experiences, and Verizon has the answer. Verizon’s evolved platform is built upon one of the world’s fastest, reliable networks to accelerate your site performance. We deliver memorable experiences — the kind that improve your search rankings, increase traffic and add to your bottom line.

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