Client spotlight: Cooking.com

As a leading culinary e-commerce company, Cooking.com is continuously refining and optimizing the shopping experience for its users. The goal: increase conversions, for example by streamlining the purchasing process with a single-page checkout (which can improve conversions by up to 21.8%, according to SEOshop).

On top of its own website offering over 30,000 products for the kitchen as well as recipes, cookbooks and a growing library of member-submitted cooking content, Cooking.com operates uniquely branded stores, including the Food Network Store.

Watch this short interview with Cooking.com’s QA Director to learn how Cooking.com improves key site metrics such as conversions and bounce rate using Verizon Digital Media Services:

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