Optimizing the mobile shopping experience
According to eMarketer, 24% of all online shopping will be done from mobile devices by 2016 (with tablets being the main drivers).
This shift amplifies one of the most pressing challenges retailers face: web performance and their impact on revenue.
According to reports compiled by Strangeloop, only one second in delay in loading time can lead to:
- 7% decrease in conversions
- 11% fewer page views
- 16% decrease in customer satisfaction
With shaky Wi-Fi and wireless connections being beyond an e-retailer’s control, optimizing mobile commerce sites becomes even more important to ensure maximum performance.
There are a few ways a CDN can reduce latency and increase bandwidth for latent heavy mobile networks, such as:
- Optimized connectivity through DNS pre-fetching and TCP fast start
- Deliver less bytes through device-specific caching and image optimization (compress/inline images, lazy load, and below the fold intelligence)
Watch Amy Zhou, Director of Product Management at JustFab.com, explain the benefits of a CDN for high performing e-commerce websites.