Optimizing the mobile shopping experience

According to eMarketer, 24% of all online shopping will be done from mobile devices by 2016 (with tablets being the main drivers).

This shift amplifies one of the most pressing challenges retailers face: web performance and their impact on revenue.

According to reports compiled by Strangeloop, only one second in delay in loading time can lead to:

  • 7% decrease in conversions
  • 11% fewer page views
  • 16% decrease in customer satisfaction

With shaky Wi-Fi and wireless connections being beyond an e-retailer’s control, optimizing mobile commerce sites becomes even more important to ensure maximum performance.

There are a few ways a CDN can reduce latency and increase bandwidth for latent heavy mobile networks, such as:

  • Optimized connectivity through DNS pre-fetching and TCP fast start
  • Deliver less bytes through device-specific caching and image optimization (compress/inline images, lazy load, and below the fold intelligence)

Watch Amy Zhou, Director of Product Management at JustFab.com, explain the benefits of a CDN for high performing e-commerce websites.

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