Helping deliver novel formats to jaded consumers.

RED Interactive is a full-service agency that teaches brands how to interact with digital audiences. Thanks to our platform, the agency can continuously innovate and dynamically pull essential data.

Challenge

Familiarity builds avoidance. As consumers become used to an advertising format, it has less impact. RED Interactive finds gaps in the marketplace and brings its unique brand of technological innovation to the digital landscape. RED consistently creates new formats and ways for consumers to interact with content. They needed a delivery network that was as nimble as they are, with the capabilities to match.

Solution

Our reliable, highly performant global delivery network frees RED to focus on developing new consumer engagement solutions without worrying about whether or not the delivery network can handle the weight of their technology.

Outcome 

For more than six years, we've been RED’s most powerful ally behind all of their video ad campaigns. This partnership delivers billions of ad impressions and a network that never stops. Our Media Control Center gives RED the flexibility they need to stay on top of each customer account and campaign. Most importantly, RED has found a partner to support them with personalized 24 x 7 support from an engineer (not a call center agent) to keep its content up and running even during the heaviest traffic spikes. Throughout our collaboration with RED there's been:

  • No issues with downtime
  • No issues with files not serving