One of our sites was almost 80% bots, while some of the premium domains were around 10%. Now, we don't have to deal with them at all."
Chief Information Officer
Solving the bot problem once and for all
TABcom is a multi-divisional internet company focused on the development of premium domains in the pet, equine, outdoor, and eco-friendly spaces, including dog.com, horse.com, solar.com and garden.com.
TABcom’s platform and infrastructure offer online experiences that are at the pinnacle of their respective verticals. As just one example, the company is the largest online retailer of equine products worldwide.
“Competitors use bots to perform an ‘Add To Cart’ action, then scrape for price. If we drop our price to $1.99, an hour later it could be $1.98 at another site. Then the competitor’s product appears higher in search engine price sorts. Boom; we just lost a sale. Also, those types of queries represent a high computational hit, taxing our backend servers and impacting site performance, ” Frenchu says.
Solving TABcom's challenges
Competitive data mining and price scraping bots killing response times for legitimate customers
Tedious, manual bad bot investigations too little, too late
Lost sales with competitors undercutting pricing in real time to rank higher in search engine price sorts
After choosing the bot-mitigation solution offered by Verizon
Eliminated bad bot traffic across entire network of eCommerce sites
Saved hundreds of hours of manual bot- blocking time per quarter
Clean analytics yielded a better testing environment for eCommerce funnel optimization
See why TABcom chose Verizon.
Every website in the world has a bot problem, but it takes a bot-mitigation solution to solve the problem.